Chocolate

See the face you love light up with chocolate!

melt

delicious

smooth

orgasmic

This was a quick opener at the Derby City ICT conference session that I was doing on blogging and creativity. Imagining a language session opening exploring the language of advertising and slogans, we used the advertising generator to generate a slogan idea with which we were happy.

I had also wanted to show this advert posted on YouTube as a pre-writing/stimulus activity but that option was taken away from me because the site was blocked. As a teacher I found that removal of my own ability to take a responsible decision about a site frustrating and mildly annoying. Not enough though to dampen my enthusiam for the task though

We went on to produce a (small) word-bank of descriptive words that students might think about using in their own writing and/or recording. We had to think about audience when removing one of the participant’s suggestions This activity could be developed or revisited by students at home using the commenting function. Using an audio commenting facility would make this activity particularly valuable. More on this later…

Activity time taken: 3 – 5 mins

Advertising Slogan Generator

The Advertising Slogan Generator does what it says on the packet. You enter a word and it will produce slogans for you. They do not always make sense but they give a great feel for this style of writing and also provide ideas for discussion and inspiration.

Designing advertising campaigns for new brands of chocolate was always a favourite activity of mine with students. We had to test out existing brands as market research of course;-) The slogan generator would have been a perfect resource, as would YouTube.

Some slogans generated for the word ‘learning’:

The sweet you can’t eat without learning.

I’ll take a hundred boxes please

Maybe she’s born with it, Maybe it’s learning.

Kills all known learning – Dead!

 

How many of the slogans generated on the site can you relate back to the original products? That really is the power of advertising!