Education needs fewer rockstars, and more rockstar ideas
Nov 06
Mack Collier’s ‘Social media needs fewer rockstars, and more rockstar ideas‘ makes some really interesting points about how, in his world of social media, ideas are often valued on the basis of how prominent (in terms of followers/subscribers etc) the author is the online community – the so-called ‘rock-star’ effect. This makes the threshold too high for getting new ideas from new folks out into the effective thought- and collaboration space online.
This is not only a concern in the world of social media but also in the world of online education.The online education echo-chamber has preoccupied and frustrated me from time to time over the years. Edublogging celebrity even drove me to poetry a while back.
When I first seriously started using Twitter almost 1000 tweets ago, I thought it would be the antidote to the ‘rock star’ effect. For me, it wasn’t primarily about following people. It was about following conversations. You were afforded a glimpse into conversations that people were having with folks that you weren’t following, building a learning network organically as the conversations turned to areas of interest. Then Twitter changed the default behaviour of the technology so that you could not see the conversations that your followers were having with others outside your network. Twitter became a ‘fishbowl’ for me at that moment.
The only real way to further build the network is to throw numbers of people into your bowl in the hope of building conversations. I must say at this point that I am incredibly happy with the drip-feed of ideas, humour and experience that my small fishbowl of 200 followers provides. However, I wonder how easy it would be for say, a bevy of Northamptonshire teachers, new to Twitter, to get their ideas heard or to get an effective following that would allow them to make use of the rock-star audience techniques of calling for responses for stuff they are doing in the classroom.
I have always waxed lyrical about the beauty of potentially-global, online collaboration and communication, enjoying its benefits in my classrooms and schools. It is brilliant to connect with like-minded individuals from around the world, at a Teach-Meet, or on a Sunday evening video conference. How though do you take those principles and apply and implement them across a county or region? My bluff has been called after all these years in my new job! How do you bottle the scatter-gun of enthusiasm and collaboration from around the country/world and make it happen in your immediate locality? How do you ensure that regions are producing people and ideas that are feeding in the online educational ecosystem, widening and embedding the principles of TeachMeet or ETRU throughout the local level?
Recognising that this is the $ 64000 question, I of course do not have the answer but I’m sure Mack Collier’s advice is part of the solution:
Listen closely to new ideas from new voices, and magnify both when you hear them. So many of us complain about the ‘fishbowl’ mentality in the social media space. A great way to counter that is to bring new voices with fresh takes into this space. Introduce your network to someone they might not have heard of previously. Yes we all know who the ‘rockstars’ in this space are, so show us who’s next. - Mack Collier
Taking Mack’s advice on board I’ve wiped my blog subscriptions clean (yet again) and am on the look out for ideas from people I haven’t read before and also from disciplines outside education. My twitter fishbowl will keep me ‘ticking over’ educationally while I make a foray into new areas to see what ideas and conversations they offer up. Perhaps I will find the answer to my $64000 question. I’ll be sure to let you know who I meet along the way. If there are any edu-rock stars out there with a rock-star solution, I’ll download your next album
