The Real BETT Show Agenda.

BETT is the world’s leading educational information & communications technologies (ICT) event, attracting 600 educational suppliers and over 28000 visitors, and bringing together the global teaching and learning community for four days of innovations and inspirations.

The quest for educational freebies will be in full swing next week when swarms of educators will descend on London’s Olympia for the annual BETT Show. The suppliers’ stands will be stripped bare of all promotional merchandise and only the very best salespeople will be able to break the concentration of those hellbent on filling their promotional carrier-bags with as much promotional tat as can feasibly be transported on the London Underground during the rush hour. This is the hidden agenda of the BETT Show – at least it is was for me;-)

I’ve heard that there are a number of podcasting opportunities happening at the show. I’m going to be producing the Promotional TatCast, that will document the best (and worst) corporate promotional merchandise and investigate its relationship to the quality of any products for sale. Has anyone got any pointers? – or highlighters or USB-memory sticks for that matter?;-)

Photo: www.pie.org.uk